Thursday, May 28, 2015

Eileen Bau - Marketing & Martial Arts

Eileen Bau is a junior in the ISM program at Liberty studying the Marketing/Advertising field under the mentorship of Scott Eagle, an account supervisor at the ad agency Slingshot LLC. She has had the incredible opportunity to experience ad agency life. This experience includes touring behind-the-scenes of a TV shoot, sitting in on client meetings in various accounts, and for her final product, creating her own monster of an advertising campaign for her martial arts school. (You can view her advertising campaign booklet here!). The insights and knowledge that Eileen have gained this year are immeasurably valuable, and she cannot thank her mentor enough. She plans to continue her journey in ISM for the 2015-2016 year, and aims to further specialize in a more specific sub-field of marketing.