Tuesday, January 19, 2016

A LOOK INSIDE AGENCY LIFE - Student Snapshot: Victoria Meng


ISM Student, Victoria Meng, is thrilled to begin her mentorship with Mallorie Rodak, a brand planner at The Richards Group in Dallas.

As the largest independently owned advertising agency in the country, The Richards Group offers “a full range of advertising, marketing and interactive solutions”. Notable clients of the agency include Fiat Automobiles, Chick-Fil-A, and The Home Depot. (http://richards.com/work_categories/tv/)

Through her mentorship, Victoria hopes to gain greater insight into the day-to-day activities of brand planners and get a behind the scenes look at how ad campaigns are developed and executed. She also hopes to incorporate her interest in consumer psychology into further studies regarding the nature of branding, while gaining insight into topics that she will pursue through a marketing and communications major at the University of Pennsylvania’s Wharton School next fall.

She is highly excited to begin studying in such an innovative setting and will share her experiences through her ISM and career blog at MarketingManifold.weebly.com.

Sunday, January 17, 2016

STUDENT SPOTLIGHT: DECA DISTRICT COMPETITION

On Saturday January 16th, 5o students from Liberty High School competed at District Competition for DECA, an Association of Marketing Students.

Competitive events ranged from presentations based on case studies of companies to role plays in which students tried to solve problems in a business setting. These events teach students both business knowledge and professional skills through encouraging leadership and public speaking. Liberty’s chapter continued their success from past years and had over 40 competitors qualify for State Competition, which will be held from February 25 - 27 in San Antonio.

ISM Students qualifying for State Competition include:
  • Sunjoli Aggarwal (Marketing Communications Team Decision Making)
  • Aneesh Bindingnavile (Business Services Operations Research)
  • Eileen Bau (Hospitality Services Team Decision Making)
  • Aditi Chakradeo (Sports and Entertainment Operations Research)
  • Victoria Meng (Marketing Communications Team Decision Making)
  • Ramya Parthipan (Sports and Entertainment Operations Research)
  • Sabrina Peng (Food Marketing Individual Series)

Monday, January 4, 2016

Liberty Symphony Performs in Chicago

Last year, the Liberty Symphony was one of three schools invited to perform at the Midwest International Band and Orchestra Clinic in Chicago. This winter, after hours of rehearsals and preparation, orchestra and band students concluded their hard work with a performance that made a memorable impression on the audience and themselves. 

Around twenty ISM students took part in this performance, with many studying music as their topic for the year:

Shanee Lu
Sabrina Peng
Derrica McDowell
Ramya Parthipan
Sarah Jiang
Ryne Osbourne
Charlie Lin
Julie Kim
David Woodward
Fernanda Borja
Luke Judd
Kavi Barzani
Aaron Kim
Matthew Tremmel
Ashley Fong