Tuesday, January 19, 2016

A LOOK INSIDE AGENCY LIFE - Student Snapshot: Victoria Meng

ISM Student, Victoria Meng, is thrilled to begin her mentorship with Mallorie Rodak, a brand planner at The Richards Group in Dallas.

As the largest independently owned advertising agency in the country, The Richards Group offers “a full range of advertising, marketing and interactive solutions”. Notable clients of the agency include Fiat Automobiles, Chick-Fil-A, and The Home Depot. (http://richards.com/work_categories/tv/)

Through her mentorship, Victoria hopes to gain greater insight into the day-to-day activities of brand planners and get a behind the scenes look at how ad campaigns are developed and executed. She also hopes to incorporate her interest in consumer psychology into further studies regarding the nature of branding, while gaining insight into topics that she will pursue through a marketing and communications major at the University of Pennsylvania’s Wharton School next fall.

She is highly excited to begin studying in such an innovative setting and will share her experiences through her ISM and career blog at MarketingManifold.weebly.com.